A Decade of Innovation, Community, and Resilience
As I reflect on a decade of running MG Custom Printing, my Latina-owned promotional products and merchandise business, I'm filled with a sense of gratitude and accomplishment. It's been a journey marked by challenges, triumphs, and the unwavering support of a community that has become more than just customers.
Innovation and Growth: Sublimation, UV Printing, and Heat Transfer
Over the years, MG Custom Printing has embraced cutting-edge printing technologies to offer our clients the highest quality and most diverse range of products. We started with sublimation printing, a technique that produces vibrant, full-color prints on a variety of substrates. As the industry evolved, we expanded our capabilities to include UV printing, which offers exceptional durability and scratch resistance, and heat transfer, a versatile method for applying designs to a wide range of materials.
Building a Community Through Branding
From the day we opened our doors, MG Custom Printing envisioned a business that was more than just a place to print t-shirts and tote bags. We wanted to create a space where businesses could bring their brands to life and connect with their customers on a deeper level. Over the years, we've had the privilege of working with countless clients, helping them to develop promotional products that not only represent their brand but also resonate with their target audience.
Overcoming Roadblocks
Running a small business, especially as a Latina entrepreneur, has come with its fair share of obstacles. From navigating financial challenges to facing gender and cultural biases, I've had to overcome numerous hurdles. However, these experiences have made me stronger and more resilient.
The Importance of Networking
Building a strong network has been essential to the success of MG Custom Printing. Connecting with other Latina entrepreneurs, industry professionals, and community leaders has provided me with invaluable support, advice, and opportunities. It's been inspiring to see the incredible work being done by Latinas in various fields and to be part of a community that is empowering and uplifting.
A Lesson in Authenticity
One of the most valuable lessons I've learned is that not everyone who claims to support Latina businesses actually does. While I've encountered genuine allies, I've also faced situations where my Latina identity has been overlooked or even used against me. It's been a reminder that true support comes from those who not only acknowledge our contributions but also actively work to create a more equitable and inclusive business environment.
As I look ahead to the next decade, I'm excited about the possibilities. I'm committed to continuing to grow MG Custom Printing, empower my community, and inspire other Latinas to pursue their entrepreneurial dreams.